Technical SEO Specialist
Join our team as a Technical SEO Specialist and be at the forefront of optimising our digital presence for maximum visibility and performance. We're seeking a skilled individual with a deep understanding of technical SEO principles and a knack for driving organic traffic growth.
Key Responsibilities:
- Website Audit and Optimization: Conduct comprehensive audits of our websites to identify technical SEO issues and opportunities for improvement. Implement solutions to enhance crawlability, indexability, and site speed.
- Keyword Research and Analysis: Perform keyword research to identify valuable search terms and topics relevant to our target audience. Utilise insights to optimise website content and structure for improved search engine rankings.
- On-Page SEO Optimization: Optimise on-page elements such as meta tags, headings, and internal linking structures to enhance keyword relevance and organic visibility. Implement schema markup and structured data where applicable.
- Technical Implementation: Collaborate with development teams to implement technical SEO recommendations, including site architecture changes, canonicalization, and redirects. Ensure compliance with best practices and search engine guidelines.
- Performance Monitoring and Reporting: Monitor website performance using tools like Google Search Console and Google Analytics. Track key SEO metrics, identify trends, and provide actionable insights to drive continuous improvement.
- Mobile Optimization: Optimise websites for mobile usability and performance, ensuring seamless user experiences across devices. Implement mobile-first indexing strategies and address mobile-specific SEO challenges.
- International SEO: Leverage language and region targeting to optimise websites for Spanish-speaking audiences across the globe. Implement hreflang tags and localise content to improve visibility in relevant markets.
Required Skills:
- 2+ years of experience in technical SEO or a related field.
- Proficiency in website auditing tools like Screaming Frog or SEMrush.
- Strong understanding of HTML, CSS, and JavaScript.
- Experience with SEO analytics tools such as Google Search Console and Google Analytics.
- Excellent problem-solving and analytical skills.
Bonus Points:
- Experience with international SEO and multilingual websites.
- Knowledge of SEO plugins and tools for CMS platforms like WordPress or Magento.
- Familiarity with server-side SEO configurations and hosting environments.
- Experience with structured data markup languages like JSON-LD.
- Certification in Google Analytics or Google Search Console.